Challenge

Jonny is a larger-than-life character, who helps many others with his industry experience, combined with his energy and enthusiasm. I wanted this to be replicated onto the digital elements, to give a true representation of the man himself!

Approach

Alignment was a big consideration here. Together with Jonny, I created a style which was professional but a little bit edgy, mixing traditional and modern colours and font.

This styling has been executed across all of his marketing material including several of his book releases.

As an expert within the Jonny Hates Marketing Facebook group, I have had the pleasure of helping his community look great, whilst getting across their message to their audience and future clients.

JHM wouldn’t have anything like the reassuring glow of professionalism and visual pizzazz without the inspired work of Mr Simon Clements.

You know when you look back on your circle of friends and think, I’m glad I met person X?

Well, Simon’s one of a shortlist of person Xs in my life.

He’s more than a graphic designer. He’s an impassioned campaigner for excellence in GD, yes. But he’s also business-savvy, approachable, kind and committed to service and value.

And that combination is often hard to find in the service providers we rely on to polish and improve our businesses, right?

Simon’s accomplished in designing social media banners, logos, brochures, eBooks, business cards (WTF are they anymore!?), web pages…basically anything needing pixels laying out on a screen so they don’t look like a 4 year-old just spat ’em out.

As you gather, I’m a fan!

Jonny Cooper