Challenge

As a thriving community of business owners, the magazine is a focal point of all that the network stands for. As the core offering, it was in need of a refresh and to develop some brand consistency, across not only the magazine, but also the additional assets.

Approach

A non-negotiable element of the magazine is the focus on the people in it. I wanted to bring this further to the forefront, and gave the cover a makeover to showcase the people that make each issue happen. Throughout the publication, my aim was to establish a layout that was consistent but also adaptable towards the contributor and their contents.

These tweaks to the styling were caried over to the magazines’ strong social presence and beyond.

Simon is part of our core team at The Business Success Network and Magazine. He has been instrumental in the brand development, listening to my ideas and turning them into reality, in fact often he knows what I’m looking for before I do! His creative skills are top quality and it’s nice to see a designer work from a sketchbook and pencil, through to finished product. Simon has developed both our business brand and my own personal brand, as well as all artwork for our range of magazines and communities. I’d say he’s highly recommended but that doesn’t seem enough praise for the job he does.

Stacey Calder – Founder