Challenge

Mind Affinity provide a high level of wellness and hypnosis solutions. Their existing brand and visual presence was self-created, and whilst it had served a purpose, it was in need of a refresh to bring it level with the quality of the service.

Approach

I wanted to keep the feel of the brand very clean and fresh, adding in some bright blues to add to the energy. The mark itself has a double meaning of displaying the initials whilst also representing an iceberg theme.

With the brand complete, I moved onto creating a suite of assets such as downloadable guides and social media assets, which have allowed for more of a standout presence, and given a renewed motivation and pride to help move things forward.

Working with Simon has been pivotal to the growth of Mind Affinity. What started as a design improvement for an existing document led to a full rebrand. The process helped me see my own brand differently let alone the difference it made to what my audience see.

The PRIDE in my brand has been elevated and that has motivated me to do even more with it and achieve greater success.

Duncan Price – Founder