Challenge

Based in Central London, Mango has a great location but needed a unique presence to aid their visibility. Their previous brand had served them for several years and had become a little dated.

Approach

My goal was to maintain the traditional feel whilst bringing a bespoke modern touch to the brand, which would help them stand out in an area which is quite saturated with competition.

I did this by creating a visual brand which utilises earthy tones, adding in a vibrant flash of colour, relating to the palette of a mango itself and its leaves.

As a restaurateur, with a host of successful restaurants in my group, I require the services of graphic designers all the time. There are so many aspects about my business which fall under the category of marketing and promotional material, that I require and Simon has been excellent at providing me with whatever I have required and done to a very good standard.

Sorowar Khan – Owner & Restaurateur