Where do I start? Well, I had tasked Simon with a creative challenge in 2012 to bring my idea of a halal friendly travel brand to life.
From the initial concept through to delivering a set of brand assets which is now one of our key icons, working with SC23 has enabled us to create the perception and positioning we needed. At the end of the day, a successful company is all about having a great team of people, and my ideas needed transferring into a visual identity and that’s what was delivered.






